About Us

Get ride-ready with a few clicks on your screen.
All you'll have to do is "go ride lah!" - that's our way of saying, "just ride!"
For motorcycle and bicycle enthusiasts who are in need of high quality, well-styled protective gear, RideLah.asia is an online shopping platform that offers an easy, convenient and seamless e-shopping experience without having to leave home.
From novice riders to limit-crunching athletes, our customers can look forward to browsing a wide range of the most sought after brands in motorsport wear. 
Gearing up to ride should be this simple.


"Ten thousand hours is the magic number of greatness." 
- Malcolm Gladwell, "Outliers"

A firm believer that there is no shortcut to mastery, company founder Eugene Lim has done more than his share of 10,000 hours in the two-wheeler industry, building his expertise on protective wear and motorsports safety.

Ten Thousand Holdings sets out to improve the safety of dynamic sports enthusiasts by offering a comprehensive selection of quality protective apparel for every lifestyle.

Headquartered in Kuala Lumpur, Malaysia, the company works with premium international action-sports brands to energize their retail presence in Southeast Asia through unique, multi-channel shopping experiences.

Leveraging on the fresh energies of a youthful, professional team, brands can expect creative ideas and innovative practices in retail marketing, backed by unparalleled consumer experiences.